To me, this commercial mainly uses Pathos, which is an emotional appeal. I say this because as you may have noticed, the commercial indirectly states that by drinking coca cola you will become joyous and have a wonderful time. The commercial encourages this not only with the song, which clearly promotes happiness and a "grand day," but with the situation as well. The people in the commercial are having the time of their lives and all seem to be extremely preppy and excited young men and women, which also makes coca cola seem more tempting and attractive.
A path to explore
